Behind the firm elimaginario is the visual artist Jesús de las Heras.
This native of Madrid has developed a career fully linked to audiovisuals. His beginnings as a director and postproducer in television and advertising, in production companies such as Mandarina Films or La Movie and for clients such as BMW, SCHWEPPES, VODAFONE, helped him to learn tools and resources that in the future will shape his style and way of communicating visuals.
Due to his passion for electronic music from the beginning he flirted with the figure of the VJ. He played gigs in small clubs in Madrid and actively participated in the Amsterdam rave scene during the years he lived there.
It was in 2007 when he moved to Ibiza and became 100% professional as a VJ. Thanks to the showcase of working in clubs like Space, Amnesia and Privilege and his work as a VJ producer of visual content for countless promoters, he has worked visual sets, side by side, with artists such as Marco Carola, Carl Cox, Marco Bayle and many more. London, Geneva, Barcelona, NYC, Paris, Milan… have been destinations for elimaginario and his visuals during the last 10 years.
In 2011 his work as Visual & Stage Designer draws the attention of the promoters of a new party called Music On, by Marco Carola, currently one of the most powerful and avant-garde of the electronic music scene.
In 2015 he surprises in a new facet as an amateur podcaster. Founding, together with colleagues in the sector, Visuals For The Masses, a radio podcast about visuals, in Spanish, made by Visualistas but in a very jocular and light tone. With a more than good reception by the public and critics.
In 2016 he founded llUll Renderings, a visual label and online store. Collaborating with other artists in the creation of content packs for VJ’s. Clearly focused on imitating the workings of an independent record label. Where the artist chooses what he wants to tell in each videoloop.
One of the great successes of elimaginario is to have been able to surround himself with collaborators vj’s and experts in different fields that allow him to explore resources and R+D techniques and apply them, in his style, to all kinds of spaces, types of music or events.
He is currently opening his participation to different light and art festivals, such as the Ibiza Light Festival, with audiovisual installations as an urban intervention. His monumental proposals aim to “dazzle and invite you to imagine”.
This kind of initiatives and his eclectic taste for suprematism, minimalism, trash noise, his obsession for the colour red and many other fetishes, have turned this visual artist into a reference in the guild, with unprecedented levels of visibility and prestige in his sector.
Can you imagine?